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Transform

founders: Fabrizio Cialdea
founded: 2017
Sector: advertising, media technology
Website: www.transform.co

Transform is a software company offering the first comprehensive platform that analyzes the creative essence of video content and measures how it triggers consumer actions, reactions and behaviors. By using this unique software, companies can answer the fundamental questions of how and why video content – tv shows, ads, trailers, local newscasts – directly attributes to viewing, subscriptions and purchases. Transform’s technology unlocks tremendous value for media companies. By introducing next-generation metrics, that go way beyond traditional and insufficient measures of audience size, Transform is providing new and powerful insights on media performance.