portfolio > bluefox

BlueFox

founders: Guillaume de La Tour, Jan Willem Korver
Founded: 2015
Sector: media, analytics, Iot, retail tech, telecommunications
Website: www.bluefox.io

BlueFox is the most comprehensive SaaS product on the market designed specifically to count and track people in real-world physical environments. Currently, there is no industry standard of real-world people tracking similar to Nielsen in media. Alternative solutions rely on camera technology or require individuals to install an app on their phone which proves to be inaccurate, only works in confined environments such as stores and infringes on personal privacy.